Flip the perspective.

While you see competitors,
customers see alternatives.

As Marketing Strategy Consultants, we catalyse profitable growth by identifying

→ who to target
→ what to offer
→ how to deliver it

Start your growth journey with us.

Clients call us to:

We helped Sweden´s biggest sports association identifying key consumer groups within their market.
By creating a market map that highlighted meaningful and actionable segments, we were able to uncover the wants and needs of these consumers.
The customer framework help the client to drive strategy across their organization, from messaging and media planning to product development and innovation.
Methods & Tools:
Market Segmentation
Key Driver Analysis
Target Audience Personas
We helped four major automotive brands clarify their offerings and target a larger part of the market together.
Through positioning and portfolio strategy, we identified individual target groups and market positions to compete together in a more relevant way without competing for the same consumers.
The client tripled the share of the market served by actionable audiences and offerings tailored to customers' emotional and functional needs
Methods & Tools:
Stakeholder Interviews
Market Assessment
Target Group Selection
Competitive Landscape
Brand Positioning Statement
We helped an automobile brand optimize media investment and more efficiently plan campaigns.
We learned what media pressure was needed to drive sales, how different media mixes worked together, and how co-exposing different car models affected the outcome for each model.
The client created major cost savings in terms of optimized media pressure, and smarter campaign planning with clearer roles and placement for each campaign’s media mix.
Methods & Tools:
Marketing Mix Modelling
We helped a large betting company create a new pool betting game.
We assessed the market viability, analyzed optimal product design, and assessed attractiveness by simulating outcomes based on several years of historical betting outcomes.
The new game strengthened our client’s ability to compete with the market leaders’ hero product and reach new customer groups.
Methods & Tools
Market Assessment
Conjoint
Simulation / Product Setup Optimizing
User Testing
We helped Swedens biggest commercial radio station prove their real contribution to media effect.
Using econometric modelling we identified the additional brand search created by advertising in radio. The analysis compared the effects for seven major industry verticals and uncovered how different types of content and spot lengths influenced the effect.
Being able to prove the true effect of its service, enable the media channel to sell their ad space in a more credible way, to more clients for more money.
Methods & Tools:
Marketing Mix Modelling
Google Search Trends

Contact us

Market & Consumer Insight

Superior understanding of customers, competitors and your brand = competitive advantage
Brand Strategy

Where will you compete today and tomorrow? For whom and for what are you for?
Innovate, Activate & Learn

How do we realize the strategy? How will we become smarter and better?

We’re humbled by
the trust these brands
put in us:

Our truths.

Not all customers are the same.
But all customers purchase products/services to satisfy functional or emotional needs. Those who fulfill their customers needs the best - profit the most.

No brand can be everything to everyone.
Deciding who/what you are for is crucial to avoid products/services full of compromises, flat communication, and unnecessarily expensive media investments.

Competition is fierce and resources scarce.
Every move counts. Confident decisions come from knowing you’ve done your homework.